“Sixty-nine
percent of global mobile phone users report using a smartphone and 47 percent
of mobile users have increased their data usage in the past year – a larger
percentage than text or voice,” stated a press release issued by Oracle announcing
the results of its “Opportunity
Calling: The Future of Mobile Communications – Take Two” report, which
surveyed more than 3,000 mobile phone consumers worldwide to examine their mobile phone use habits, interest
in new mobile technologies and expectations for service providers.
The survey is a complement to
Oracle’s first study, “Opportunity
Calling: The Future of Mobile Communications,” which was
released in September 2010.
In 2010, more
than 50 percent of respondents thought their mobile phone would replace their
camera, MP3 player or GPS device within five years. By 2011, 43 percent of respondents already
replaced their camera, 34 percent their MP3 player and 24 percent their GPS
device with their mobile phone.
Consumer
demand for apps is growing significantly.
Fifty-five percent of respondents have downloaded a free app and 25
percent have paid for an app on their mobile device. In addition, demand for apps is spreading
from phones to other mobile devices, particularly tablets. Fifty-seven percent of respondents already
own a tablet device or plan to purchase one in the next 12 months, even though
the technology is in its infancy.
“Customer demands continue to evolve rapidly. To maintain a competitive advantage,
communications service providers must invest in information technology
solutions that provide them the most flexibility and agility, enabling them to
rapidly deliver innovative services or to adopt new business models as new
opportunities arise, said Bhaskar Gorti, senior vice president and general
manager, Oracle Communications.
“Providers also have an enormous opportunity to enhance
their customer relationships by engaging with them at every touch point,
leveraging their dynamic role in consumers’ shopping experience, and providing
valuable information about usage, new services and mobile security,” he added.
More consumers
are continuing to leverage their mobile devices for retail activities. Thirty
percent of mobile phone users use comparison shop on their mobile device, while
24 percent read customer reviews and 14 percent have scanned a QR code in an
advertisement or article. But, when it
comes to shopping for phones, 84 percent of respondents prefer to purchase in
store.
While
consumers are becoming more comfortable with location-based services and online
banking, they have security concerns.
Sixty-eight percent of respondents do not believe, or are unsure,
whether information stored or transmitted from their mobile device is
secure.
To access the
full report – which delves extensively into mobile phone use preferences,
security concerns, consumer purchasing habits, motivations for change and
family data plan demand, as well as key differentiators between various global
regions – visit
Supporting Resources
·
2010 Press Release: New Report Shows Mobile Consumers Eager for New Technologies, Still
Covet Service and Price
·
2010
Full Report: Opportunity
Calling: The Future of Mobile Communications
About Oracle Communications
Only
Oracle’s software and systems span the communications industry technology
landscape — from carrier-grade servers, storage
and IT infrastructure, to mission-critical business and operational support
systems and service delivery platforms; from business intelligence applications
and retail point-of-sale solutions to the Java platform running on more than
two billion mobile and handheld devices. Oracle helps 100 of the
world's top 100 service providers innovate and exploit new business models,
build strong, profitable customer relationships, and streamline operations. For
more information, visit http://www.oracle.com/us/industries/communications/index.html
About
Oracle
Oracle
engineers hardware and software to work together in the cloud and in your data
center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com.
Trademarks
Oracle and Java are registered trademarks of Oracle
and/or its affiliates. Other names may be trademarks of their respective
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