Cellular phone operators have been brainstorming to introduce special offers and packages for their millions of customers to cash in on the fever of Cricket World Cup being started from next month.
According to the officials, the cellular phone operators are likely to launch their special packages and offers in the media by the beginning of the next month.
The cellular operators’ executives are desperate over heavy spending of media campaign and new packages keep in view the disappointing of the Pakistan, which they linked matter to the customers’ response to their offers.
“Definitely, a special event is a bonanza for cellular operator and they want to exploit it through public enthusiasm. Operators seem cautious this time but they do their homework properly as a matter of fact uncertain taste of cricket not only charges the cricket lovers’ sentiments but also provides a quick and fantastic opportunity to operators for earning money with their new packages, an industry expert said.
Therefore, they have been working on a lot of new ideas and unveil their packages gradually though cricket fever has not on rising level among the fans and customers this year, he added.
Normally mobile operators do launch live commentary, SMS score or wicket updates, utones and ring tones of the popular national songs and Qs&As. But this year, operators are likely to come up with unique offers to attract significant number of subscribers during the whole cricket event.
Cellular operators will also fight against each other with their adverts in the electronic media particularly during the matches of Pakistan with other teams.
Mobilink Scores Six
Mobilink has hit the six in its match with rest of the operators as it revealed itself sponsoring officially Pakistani cricket team. The company has also launched its offer on the occasion of World Cup and offer trip of Sri Lanka to five of its new subscribers of indigo connection.
Winners of this pre-event package will win all expense of trip to Sri Lanka till the World Cup Semi Final. Lucky Draw will give out exhilarating prizes including BlackBerry® Pearl® handsets with 1 year free indigo services (including Free Minutes, Zero Line Rent, BlackBerry internet services, etc) as well as Samsung Galaxy Tab’s!
As per offer, new customers will gain entry into the Lucky Draw simply by purchasing a new indigo connection or converting their existing number to indigo. Current indigo users can gain entry by redeeming 200 Rewards points. Club customers can gain entry in the Lucky Draw by adding a line to their account.
Valentine’s Day
Cellular phone operators are also designing different romantic packages to win the lovers heart on the day. Different SMS quotes, voice SMS, picture SMS and MMS and have been specially designed. Besides, packages like song dedications are likely to be introduced.
As the number of the customers is mostly young in Pakistan, cellular phone operators are expecting increasing in voice and text traffic on the particularly day.
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